Communication media establishes new forms of interaction and new kinds of social relationships between individuals.
The importance of relating communication, through which individuals incorporate it into their lives and day-to-day activities, was basically clear. The purpose of the development of communication through media is to affect the individuals' modes of experiencing the best of the world and their ways of relating to themselves and others.
Of course, social interaction was not restricted to those forms of mediated communication which became increasingly common. With succession of media institutions based on print, and eventually on electronic forms of codification and transmission, it became possible for more and more individuals to acquire information through mediated forms of interaction. These were increasingly important as a success of informing individuals about events that took place in distant locales and as a way of creating, reproducing, and transmitting the symbolic content of tradition.
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